The Ad Game
1970s-present
Also known as Ad Game, Advertising Pitch
Group roleplays an advertising agency pitching a product. Each idea proposed is met with 'Yes, and!' and built higher until the pitch reaches absurd peaks.
Known for
- Second City and iO training staple for teaching Yes-And through business context.
- Effective corporate-training import — executives respond to ad-agency framing.
- Same mechanic as Yes Let's with a narrative skin and a final 'client' pitch reveal.
Connected to
Games
Concepts
Schools & Theaters
Sources
Referenced by
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